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POSTED AT 10:42 AM 07-03-2019

LB Finance wins People’s Financial Service Provider of the Year award

LB Finance officials with the award

LB Finance PLC has won won the People’s Choice award for Financial Service Provider of the Year awarded at the SLIM Nielsen People’s Awards 2019.

With a trusted financial tradition spanning over 47 years, LB Finance has always striven to bring useful and convenient financial solutions to its customers.

A popular brand name in the nonbanking financial services industry, LB Finance takes pride in having won this award as it shows the trust placed in the brand name by the Sri Lankan customer. Organized as a joint venture between the Sri Lanka Institute of Marketing (SLIM) and Nielsen Sri Lanka (the national research body for marketing), the SLIM Nielsen Awards recognizes exceptional service by and trustworthiness of Sri Lankan brands. The awards are unique because the judges are the Sri Lankan consumer, where males and females between the ages of 15 to 60 are asked to nominate and judge the brands in a nationwide quantitative face-to-face survey conducted over 5 months using a structured questionnaire.

The survey is conducted across the country covering all 25 districts and the expert interviewers from Nielsen visit selected houses in these districts.